European Retail Research

2009
ISBN: 978-3-8349-1225-1
Verlag: Gabler, Betriebswirt.-Vlg

Buch, Englisch, 218 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 337 g

Reihe: European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

Zielgruppe

Research

Autoren/Hrsg.

Swoboda, Bernhard

Morschett, Dirk

Rudolph, Thomas

Schnedlitz, Peter

Schramm-Klein, Hanna

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Europäische Union, Europa: Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel

Inhaltsverzeichnis

How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands.- The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model.- Direct Selling: Consumer Profile, Clusters and Satisfaction.- Logistics Service Quality and Technology Investment in Retailing.- Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?.- Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes.- An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic Strategy.- Retailing in Germany: Current Landscape and Future Trends.- The Finnish Retail Market: Overview.

Über Autor(innen)

Schramm-Klein, Hanna
PD Dr. Hanna Schramm-Klein, Saarland University, Germany

Rudolph, Thomas
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland

Morschett, Dirk
Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Schnedlitz, Peter
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria

Swoboda, Bernhard
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland

Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria

PD Dr. Hanna Schramm-Klein, Saarland University, Germany

Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany