Buch, Englisch, 1656 Seiten, Format (B × H): 165 mm x 241 mm, Gewicht: 3016 g
Reihe: SAGE Library in Marketing
Buch, Englisch, 1656 Seiten, Format (B × H): 165 mm x 241 mm, Gewicht: 3016 g
Reihe: SAGE Library in Marketing
ISBN: 978-1-4462-7326-5
Verlag: SAGE PUBN
The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.
Volume One: Critical Marketing and Critiques of Marketing
Volume Two: Conceptual and Ethical Critiques
Volume Three: Power, Resistance and Marketplace Boundaries
Volume Four: The Structuring of Marketing and Consumer Practice
Autoren/Hrsg.
Weitere Infos & Material
VOLUME ONE: CRITICAL MARKETING AND CRITIQUES OF MARKETING
PART ONE: HISTORY AND CRITICAL MARKETING
Toward a History of Critical Marketing Studies - Mark Tadajewski
Finanzkapital and Consumers - Nikhilesh Dholakia
How Financialization Shaped 20th Century Marketing
The Consumer as 'Voter', 'Judge', and 'Jury' - Stefan Schwarzkopf
Historical Origins and Political Consequences of a Marketing Myth
Reading 'the Marketing Revolution' through the Prism of the FBI - Mark Tadajewski
PART TWO: THEORETICAL AND CONCEPTUAL PERSPECTIVES ON CRITICAL MARKETING
Being Critical in Marketing Studies - Nikhilesh Dholakia
The Imperative of Macro-Perspectives
Critical Marketing Studies - MarkTadajewski
Logical Empiricism, 'Critical Performativity' and Marketing Practice
Mapping Consumer Power - Janice Denegri-Knott, Detlev Zwick and Jonathan Schroeder
An Integrative Framework for Marketing and Consumer Research
PART THREE: CRITIQUES OF MARKETING AND CRITICAL MARKETING
Atmospheres of Seduction - Brigitte Biehl-Missal and Michael Saren
A Critique of Aesthetic Marketing Practices
Getting to Yes - Kalman Applbaum
Corporate Power and the Creation of a Psychopharmaceutical Blockbuster Culture
Shadow Science - Kalman Applbaum
Zyprexa, Eli Lilly and the Globalization of Pharmaceutical Damage Control
Hidden Mountain - Edd De Coverly et al
The Social Avoidance of Waste
Praxis or Performance - Pauline Maclaran et al
Does Critical Marketing Have a Gender Blind-Spot?
PART FOUR: 'CRITICAL' SOCIAL MARKETING AND CRITIQUES OF SOCIAL MARKETING
Critical Social Marketing, Definition, Application and Domain - Ross Gordon
Critical Social Marketing - Tom Farrell and Ross Gordon
Investigating Alcohol Marketing in the Developing World
'Every Time I Do It I Absolutely Annihilate Myself' - Christine Griffin
Loss of (Self-) Consciousness and Loss of Memory in Young People's Drinking Narratives
The Political Role of Government-Sponsored Social Marketing Campaigns - Effi Raftopoulou and Margaret Hogg
Women's Bodies as Sites of Control - Lauren Gurrieri, Josephine Previte and Jan Brace-Govan
Inadvertent Stigma and Exclusion in Social Marketing
VOLUME TWO: CONCEPTUAL AND ETHICAL CRITIQUES
PART ONE: CONCEPTUALIZING CONSUMPTION AND THE CONSUMER
Consumption - David Graeber
From Commodity Fetishism to Commodity Narcissism - Robert Cluley and Stephen Dunne
The Epistemic Consumption Object and Post-Social Consumption - Detlev Zwick and Nikhilesh Dholakia
Expanding Consumer-Object Theory in Consumer Research
PART TWO: CO-CREATION, GOVERNMENTALITY AND THE LABOUR PROCESS
Working Consumers - Bernard Cova and Daniele Dalli
The Next Step in Marketing Theory
Putting Consumers to Work - Detlev Zwick, Samuel Bonsu and Aron Darmody
'Co-Creation' and New Marketing Governmentality
The Work of the New Economy - Robert Foster
Consumers, Brands and Value Creation
User Production Reconsidered - James Hamilton and Kristen Heflin
From Convergence to Autonomia and Cultural Materialism
Mystification of the Labour Process in Contemporary Consumer Culture - Kurt Borchard and David Dickens
PART THREE: SERVICE WORK(ERS), EXPERIENCE PRODUCTION AND CUSTOMER MANIPULATION
The Point of Selling - Marek Korczynski
Capitalism, Consumption and Contradictions
Service Marketing and Subjectivity - Per Skålén
The Shaping of Customer-Oriented Employees
A New Labour Aristocracy? Aesthetic Labour and Routine Interactive Service - Chris Warhurst and Dennis Nickson
'Who's Got the Look?' Emotional, Aesthetic and Sexualized Labour in Interactive Services - Chris Warhurst and Dennis Nickson
Sales Work under Marketization - Marek Korczynski and Ursula Ott
The Social Relations of the Cash Nexus?
Toxicity and the Unconscious Experience of the Body