Product Development Strategy

Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs
2015. Auflage 2015
ISBN: 978-1-137-50137-0
Verlag: Palgrave MacMillan UK

Buch, Englisch, 198 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 3796 g

Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.

Zielgruppe

Research

Autoren/Hrsg.

Tajvidi, Mina

Karami, Azhdar

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

1 Introduction
2 Literature review
3 Researching strategy
4 Product Development Strategy
5 Innovation capacity
6 Entrepreneurial firm performance
7 Final lessons and conclusion

Über Autor(innen)

Dr Azhdar Karami is Senior Lecturer in Strategy and Management at the Bangor Business School, Bangor University, UK. Azhdar's research interests include strategy innovation and entrepreneurship. He has published several books and journal articles in a number of leading international academic journals in the fields of strategy and small business management.

Mina Tajvidi is a research associate at the Bangor Business School, Bangor University, UK. Dr Tajvidi's research and teaching interests are in the areas of strategic management, entrepreneurship and innovation in high-tech SMEs. Mina's current research is focused on strategic management in small- and medium-sized enterprises. Mina has published several papers in management journals and presented in international conferences.