Executive Writing Skills for Managers

Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships
1. Auflage 2009
ISBN: 978-0-7494-5518-7
Verlag: Kogan Page

Buch, Englisch, 160 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 211 g

Reihe: Better Business English

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writing that keeps everyone in the loop. The book is for anyone who has to excel in their English business writing and the guidance helps you understand how to write successfully for both a native or non-native English readership, avoiding the misunderstandings and other impediments to performance that can so easily arise.

Autoren/Hrsg.

Talbot, Fiona

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
  • Chapter - 01: English as a language of global communication;
  • Chapter - 02: Writing in English: support your people;
  • Chapter - 03: Why we communicate commercially;
  • Chapter - 04: Word Power Skills 2.0: interacting with readers as customers;
  • Chapter - 05: Adapt: stay ahead or stay behind;
  • Chapter - 06: Time is money;
  • Chapter - 07: Helping you write those documents;
  • Chapter - 08: Writing to lead, inspire – and change;
  • Chapter - 09: Writing e-mails;
  • Chapter - 10: Feedback and performance reviews

Über Autor(innen)

Talbot, Fiona
Fiona Talbot is an internationally acclaimed business writing author and founder of the #wordpowerskills 4-step business writing system. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. Her books are workplace self-development guides and recommended reading in business schools and universities worldwide, as well as by large scale employers (such as The Federal Aviation Administration in the U.S.), medium-sized enterprises and start-ups. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few.

Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language. Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels. She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others. Learn more at http://www.wordpowerskills.com/index.php Fiona has a YouTube channel showing short clips to emphasise the problems often faced in using English in business: https://www.youtube.com/user/TQIwordpowerskills