Advertising Language

A Pragmatic Approach to Advertisements in Britain and Japan
1. Auflage 1994
ISBN: 978-0-415-07647-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 156 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 363 g

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.

The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

Zielgruppe

Postgraduate and Undergraduate

Autoren/Hrsg.

Tanaka, Keiko

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1 Advertising and Communication 2 Communication 3 Covert Communication 4 Puns 5 Metaphors 6 Images Of Women

Über Autor(innen)

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.