Web Wisdom

How to Evaluate and Create Information Quality on the Web
4. Auflage 2026
ISBN: 978-1-032-69018-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 184 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

The continuing growth of the World Wide Web has revolutionized modern life. From changing how humans interact at a social level, conduct business, consume media, purchase products and so much more, it has become a vital but complex part of our daily lives. This new edition demonstrates how to adapt and apply the five core traditional evaluation criteria - authority, accuracy, objectivity, currency and coverage - to the modern-day web environment plus its application to the everchanging future.

This book investigates key issues that users and creators of web resources need to know regarding reliable and useful information on the internet. Web Wisdom: How to Evaluate and Create Information Quality on the Web contains information on copyright, trademarks and issues with web authoring, social media, computer-generated text and a full reading list. Written in a straightforward and accessible format, this fourth edition provides critical evaluation techniques and tools to enhance web-based research and the creation of high-quality content. Brand new coverage of web content created via artificial intelligence (AI) chatbots, such as ChatGPT and similar tools, is included. The rapid growth of AI-generated content requires the development of appropriate evaluation instruments to help users determine the informational quality of the content. With the content refocused to reflect the changing nature of modern-day websites, this new edition encourages the reader to become a savvier web user, especially given the growing complexity of web-based information.

This title will appeal to students and professionals of human-computer interaction, human factors, software engineering, web development and computer design. Its appeal will extend to those in the fields of social media, AI, website design and app development.

Zielgruppe

Professional Reference and Undergraduate Advanced

Autoren/Hrsg.

Tate, Marsha Ann

Fachgebiete

• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Technische Wissenschaften Technik Allgemein Technische Zuverlässigkeit, Sicherheitstechnik

Inhaltsverzeichnis

1. Web Wisdom: Introduction and Overview. 2. Information Quality Criteria for Web Resources. 3. Additional Challenges Presented by Web Resources. 4. Social Media Content. 5. Artificial Intelligence (AI) and the Web. 6. Advertising and Sponsorship on the Web. 7. Applying Basic Evaluation Criteria to a Web Page. 8. Keys to Information Quality in Advocacy Web Pages. 9. Keys to Information Quality in Business Web Pages. 10. Keys to Information Quality in Informational Web Pages. 11. Keys to Information Quality in News Web Pages. 12. Keys to Information Quality in Personal Web Pages. 13. Keys to Information Quality in Entertainment Web Pages. 14. Creating Effective Web Pages and Sites.

Über Autor(innen)

Marsha Ann Tate earned a PhD in mass communications from The Pennsylvania State University, USA. She also holds a Master’s degree in Communication Studies from Bloomsburg University, USA, a master's degree in library science from Clarion University, USA, and a Bachelor’s degree in Political Science from The Pennsylvania State University. Dr. Tate has a multifaceted career as a writer, photographer, educator, and co-founder and owner of Wispy Pines Media. She has published a variety of books, articles, and Web-based resources on media and history-related topics.