Buch, Englisch, 194 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 454 g
Reihe: Museum Store Association
The Essential Steps from Business Plan to Opening Day
Buch, Englisch, 194 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 454 g
Reihe: Museum Store Association
ISBN: 978-1-138-40516-5
Verlag: Taylor & Francis Ltd
The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that make up this journey are peppered with charts, tables, and real-world examples, including inventory projections, purchase orders, job announcements, and press releases. The new edition expands the discussion on social media, mobile shopping and new platforms for e-commerce and includes a complete chapter dedicated to the ins and outs of the Unrelated Business Income Tax. It‘s your personal assistant, helping you embark on a successful adventure straight through opening day.
Weitere Infos & Material
Chapter 1: The Big Idea: Writing the Business Plan Chapter 2: How to Get There from Here: Timeline from Business Plan to Opening Festivities Chapter 3: From the Ground Up: Store Design and Visual Merchandising Chapter 4: Mission-Related Merchandise: Understanding UBIT Chapter 5: The Goods: Planning, Selecting and Purchasing Chapter 6: More Than a Transaction: Selecting the Point of Sale System Chapter 7: Thwarting Thieves: Store Security Chapter 8: Fun with Numbers: Financial and Inventory Procedures Chapter 9: Get the Word Out: Marketing the Store Chapter 10: Good Help is Hard to Find: Staffing Issues Chapter 11: The Customer is Always Right: Customer Service Basics Chapter 12: Satellite Locations: Opening the Off-Site Store Chapter 13: E-commerce Options: Opening an Online Store Suggested Reading Terms and Definitions
