- Neu
Buch, Englisch, 272 Seiten, Format (B × H): 151 mm x 225 mm, Gewicht: 398 g
Contemporary Cases, Consequences, and Conceptualizations
Buch, Englisch, 272 Seiten, Format (B × H): 151 mm x 225 mm, Gewicht: 398 g
ISBN: 978-1-394-29356-8
Verlag: Wiley John + Sons
Explores the multifaceted dynamics of media change across technologies and societies
Media change is constant, but it is rarely straightforward. While some shifts in the media landscape are rapid and transformative, others unfold slowly, unevenly, or even stall and reverse. Media Change: Contemporary Cases, Consequences, and Conceptualizations examines this complexity through a series of contemporary, self-contained case studies. Each of the nine core chapters explores a specific example of media transformation, such as AI-driven content production, evolving regulatory landscapes, and media business models. Situating media change within broader historical and conceptual frameworks, Neil Thurman reveals how today’s most pressing issues in media are part of longer trajectories of change, shaped by forces such as technological innovation, economic pressures, and cultural resistance.
Drawing on an original “6 Rs” framework—revolution, remediation, resistance, rapidity, regulation, and reversals—Thurman provides a systematic yet accessible way of thinking about how and why media change occurs. By combining rich empirical evidence with a long historical view, the book illuminates the social, industrial, and technological drivers of transformation and their impact on media practices, products, and audiences. Its nine case studies not only offer depth on contemporary issues, but also prompt reflection on broader patterns of continuity and disruption in media systems.
Offering fresh insights into contemporary communication, Media Change:
- Balances global perspectives, drawing on both US and non-US examples
- Challenges common assumptions about the evolving media environment
- Demonstrates how change can be incomplete, uneven, and historically contingent
- Includes discussion questions at the end of each chapter to stimulate critical reflection
- Combines conceptual innovation with extensive empirical evidence
Written in a clear and accessible style, Media Change: Contemporary Cases, Consequences, and Conceptualizations is an essential resource for those seeking to understand how media systems are transforming. Whether used in its entirety or as stand-alone chapters, it is ideal for undergraduate, master’s, and doctoral students in media, communication, journalism, and cultural studies programs. This broad-ranging book by a true leader in the field illuminates key dynamics in media transformation in recent years: drawing on a set of well-chosen case studies, it identifies the major social, industrial, and technological drivers of change, and explains them through its innovative 'six Rs' framework. Using that framework, Thurman prompts us to ask all the right questions—not just about his illustrative cases, but about media change more generally too. A true tour de force at this critical moment for media production, policy, and use around the world.
— Axel Bruns, Australian Laureate Fellow and Professor, Digital Media Research Centre, Queensland University of Technology Australia
Drawing on nine original case studies, Thurman develops an innovative framework for understanding media change. The book brilliantly captures media change's complex historical dependencies, sometimes slow unfolding, regular reversals, and how it can—and at times should—be resisted.
— Thorsten Quandt, Professor and Dean of the Faculty of Education and Social Sciences, University of Münster, Germany
At a time when the evolution and operation of our increasingly complex media ecosystem is of growing political, economic, and cultural consequence, Neil Thurman's book provides valuable guidance through the process of media change for students, scholars, and professionals.
— Philip M. Napoli, James R. Shepley Professor of Public Policy; Director, DeWitt Wallace Center for Media & Democracy, Duke University, USA
Media Change is a refreshing take on contemporary transformations in our media environment. Thurman's six Rs framework of media change (Revolution, Remediation, Resistance, Rapidity, Regulation, and Reversals) is definitely here to stay.
— Thomas Hanitzsch, Professor of Communication, Department of Media and Communication, LMU Munich, Germany and President, International Communication Association
Media Change grapples with the enormous changes that have affected media ecosystems in the past five decades and adeptly reveals why they are important and how readers should understand them. Professor Thurman explains how and why the changes have upended industries and companies and left policymakers scrambling to address new and complex media effects and issues. Although based in how the media ecosystems have evolved, the book presents insights on the contemporary relevance of those changes, and how current scholars and practitioners should conceptualize and respond as changes continue in media environments.
— Robert G. Picard, University of Oxford, UK
Neil Thurman's Media Change provides a most valuable analysis to understand contemporary dynamics of media transformation and to anticipate some of the most likely future pathways. An important read for scholars and practitioners alike.
— Pablo J. Boczkowski, Hamad Bin Khalifa Al-Thani Professor, Department of Communication studies, Northwestern University, UK
This strikingly original, engaging and accessible book is essential reading for anyone seeking to make sense of changes in our media landscape. The book's richly detailed exploration of varied case studies— from live blogs to AI and internet pornography— sheds light on why and how transformations take place. In doing so, it challenges technologically determinist accounts, reminding us of the complexity of change.
—Karin Wahl-Jorgensen, Professor and University Dean of Research Environment and Culture, Cardiff School of Journalism, Media and Culture, Cardiff University, UK
Media Change is an engaging and enlightening journey through decades of digital transformation, from the early days of blogging to generative AI. Written in a clear, accessible style, the book tracks how media evolution rarely follows a linear path, instead unfolding in unpredictable patterns. Thurman shows how understanding media transformation demands looking beyond technological innovation and recognising the roles played by remediation, regulation, and resistance.
— Alfred Hermida, Professor, School of Journalism, Writing, and Media, The University of British Columbia, Canada
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Acknowledgements xvi
Part I Concepts 1
1 Introduction: Media, Change, and Common Themes 3
1.1 The Meanings of ‘Media’ 3
1.2 The Long History of Media Change 6
1.3 Communicating Images and Audio to the Masses 7
1.4 Electronic Communication: One- to- one and One- to- many 8
1.5 The Twenty- first Century 9
1.6 Beyond Channel Change 10
1.7 Common Themes 11
1.8 The Six Rs 13
References 14
2 Modelling the Life Cycle of Media Evolution 17
2.1 A Point of Departure: Diffusion of Innovations 18
2.2 A Life- cycle Model of Media Evolution 22
2.2.1 Birth 23
2.2.2 Market Penetration, Growth, and Maturation 25
2.2.3 Defensive Resistance, (Survival) Adaptation, and Convergence 27
2.2.4 Obsolescence … or Survival? 28
2.3 Summary and Conclusions 29
References 30
Part II Cases 33
3 Media Change Through Media Convergence: The Case of Live Blogs 35
3.1 What Is Media Convergence? 35
3.1.1 Technological Convergence 36
3.1.2 Economic and Political Convergence 37
3.1.3 Socio- cultural Media Convergence 39
3.2 Hopes for and Concerns About Socio- cultural Media Convergence 40
3.3 Convergent Media Formats 41
3.3.1 Live Blogs 41
3.3.2 The Characteristics of Live Blogs 42
3.4 News at Work 43
3.5 Fulfilling the Hopes, Confirming the Concerns? 44
3.5.1 Are People Participating? 46
3.6 Summary and Conclusions 47
3.7 Discussion Questions 48
References 49
4 Television: Changes in How and Why We Watch 54
4.1 Digitizing Television Distribution 55
4.2 Individualizing Television Viewing 56
4.3 The Start of Streaming 58
4.4 Changes in What We Watch, How, and Where 59
4.5 Why We Watch: Plus ça Change … ? 61
4.5.1 Structure and Agency on Streaming Platforms 62
4.5.2 Predictors of Programme Viewing 63
4.6 Summary and Conclusions 64
4.7 Discussion Questions 65
References 66
5 The Changing Regulation of Online Content: The Case of Internet Pornography 71
5.1 Regulating Offline Media Content 72
5.2 Challenges of Internet Content Regulation 74
5.3 Democratic States’ Attempts to Regulate Online Pornography 76
5.4 Estimating the Extent of the ‘Problem’ 81
5.5 Emerging Legislation’s Potential Efficacy and Unintended Consequences 83
5.6 Summary and Conclusions 85
5.7 Discussion Questions 86
References 87
6 Changes in Charging for Online News 93
6.1 The Online News Business in the Twentieth Century 93
6.2 Consequences of the Dot- com Crash and the Rise of Digital Competitors 95
6.3 Effects of the 2008 Financial Crisis and the COVID Pandemic 97
6.4 How to Grow Digital Subscriptions? 98
6.4.1 The Potential of Paywall Strategies 99
6.4.2 Teasing What’s Behind the Paywall 100
6.4.3 Offer and Pricing Strategies 100
6.4.4 Is Less More? 102
6.5 Summary and Conclusions 103
6.6 Discussion Questions 104
References 104
7 Changes in Media Audience Measurement 109
7.1 Audience Measurement: Definition and Drivers 109
7.2 Independent Audience Measurement Emerges 111
7.3 Radio Audience Measurement 113
7.4 Television Audience Measurement 116
7.5 Digital and Multiplatform Distribution 118
7.6 Large Online Platforms 121
7.7 Summary and Conclusions 123
7.8 Discussion Questions 123
References 124
8 The Changing Conveyance of Content: When Media Brands Go Online- only 128
8.1 Who Has Gone Online- only, When, and Why? 128
8.1.1 Magazines’ More Frequent Moves to Online- only 130
8.1.2 Television Channels Changing Too 130
8.1.3 The Financial Factors 131
8.1.4 Cutting Content 132
8.2 Organizational and Audience Consequences 133
8.2.1 Media Displacement and Saturation 134
8.2.2 Qualitative Evidence and Forecasts 135
8.2.3 Actual Audience Effects 136
8.2.4 Audience Attention 138
8.3 Summary and Conclusions 140
8.4 Discussion Questions 140
References 141
9 Changing Media Content Creation Through Automation and AI 147
9.1 Media Content Automation and Its Drivers 148
9.2 Media Content Creation with Generative Artificial Intelligence 149
9.2.1 Adoption of Generative AI in Professional Media Contexts 151
9.3 Rules- based Content Automation 154
9.4 Researching Automated Journalism 157
9.5 Summary and Conclusions 160
9.6 Discussion Questions 161
References 162
10 Changes in Newsgathering 169
10.1 Who Journalists’ Sources Are 170
10.2 How Journalists Source Information 171
10.2.1 Sourcing via Surveillance 172
10.3 Computational Newsgathering 172
10.3.1 Continuous Journalistic Data Mining 174
10.3.2 Social Media Monitoring 175
10.3.3 Consequences of Computational Newsgathering 176
10.3.4 Social Media Surveillance? 178
10.4 Summary and Conclusions 180
10.5 Discussion Questions 180
References 181
11 Changes in Media Distribution: Personalization and News 186
11.1 Definitions and Initial Imaginings 187
11.2 Early Experiments with News Tailoring 188
11.3 News Personalization Goes Electric 188
11.4 Collaborative Filtering Comes of Age 189
11.5 News Filters in the Field 191
11.6 Personalized Gateways to News 193
11.7 Critical Voices 194
11.8 The Public and Policymakers 196
11.9 Evidence for Echo Chambers? 197
11.10 Summary and Conclusions 198
11.11 Discussion Questions 199
References 200
Part III Conclusions 203
12 The Six Rs Framework: Media Change as Eventual and Exceptional Evolution 205
12.1 Revolution 205
12.2 Remediation 210
12.3 Resistance 213
12.3.1 Individual Resistance 213
12.3.2 Institutional Resistance 214
12.3.3 Intellectual Resistance 215
12.4 Rapidity 217
12.5 Regulation 218
12.6 Reversals 219
12.6.1 Reversals in Online Distribution 220
12.6.2 Reversals in Online News Personalization and Business Models 222
12.6.3 Reversals in Media Audience Measurement 223
12.7 Summary and Conclusions 224
References 226
Index 236
