Managing International Business in China

2. Auflage 2016
ISBN: 978-1-107-10146-3
Verlag: Cambridge University Press

Buch, Englisch, 392 Seiten, Format (B × H): 183 mm x 260 mm, Gewicht: 937 g

With the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Xiaowen Tian presents a practical guide to major managerial issues faced by foreign investors in the China market. These issues are analysed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. Featuring up-to-date case studies, figures, tables, and coverage of new and expanded topics, this second edition can be used as a textbook for undergraduate and postgraduate programmes in international business or other management disciplines, as well as in executive training programmes.

Autoren/Hrsg.

Tian, Xiaowen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel

Inhaltsverzeichnis

1. Introduction; 2. Think strategically; 3. Look before you leap; 4. Select an entry mode; 5. Form an international alliance; 6. Protect intellectual property rights; 7. Negotiate with Chinese partners; 8. Marketing management; 9. Production operations management; 10. Human resource management; 11. Corporate finance issues; 12. Corporate social responsibility considerations; References; Index.

Über Autor(innen)

Tian, Xiaowen
Xiaowen Tian is Professor of Management in the School of Management and Governance at Murdoch University, in Western Australia. He is the author of four books and has published numerous articles in journals such as the Journal of International Business Studies, the Journal of World Business and Organizational Dynamics.