Buch, Englisch, 277 Seiten, HC gerader Rücken kaschiert, Format (B × H): 157 mm x 235 mm, Gewicht: 746 g
Inventing the American Self-Service Store
Buch, Englisch, 277 Seiten, HC gerader Rücken kaschiert, Format (B × H): 157 mm x 235 mm, Gewicht: 746 g
ISBN: 978-0-8203-6442-1
Verlag: University of Georgia Press
During the 1920s and 1930s a minority of enterprising grocers experimented with a wide variety of (sometimes wacky) design ideas for automating shopping. They created specialized stores designed as enclosed retail systems that went far beyond open display techniques to construct unique physical and psychological advantages for automating salesmanship. Beyond Piggly Wiggly offers the first perspective on the national scale of experimentation and connects the southern Jim Crow origins of self- service to the national history of this mass retailing method. Empirical analysis of store arrangements demonstrates how small stores that have previously been overlooked or undervalued as quaint anomalies were integral to the creation of supermarkets. Ultimately, self-service was more than a business decision; it was a fundamentally new social practice.
Autoren/Hrsg.
Fachgebiete
- Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Geschichte einzelner Länder Amerikanische Geschichte
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
- Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Geschichte der Industrialisierung
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing