Measuring the User Experience

Collecting, Analyzing, and Presenting UX Metrics
4. Auflage 2027
ISBN: 978-0-443-27751-1
Verlag: Elsevier Science & Technology

Buch, Englisch, Format (B × H): 191 mm x 235 mm

Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its fourth edition, the authors have continued to expand on the area of behavioral and physiological metrics. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.

Autoren/Hrsg.

Tullis, Tom

Fachgebiete

• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion User Interface Design & Benutzerfreundlichkeit
• Geisteswissenschaften Design Interface Design, Interaktionsdesign, Application Design

Inhaltsverzeichnis

1. Introduction
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issues-Based Metrics
7. Eye Tracking
8. Measuring Emotion
9. Combined and Comparative Metrics
10. AI in Measuring UX - Case Studies
11. Special Topics
12. Case Studies
13. Ten Keys to Success

Über Autor(innen)

Tullis, Tom
Thomas S. (Tom) Tullis retired as Vice President of User Experience Research at Fidelity Investments in 2017. Tom was also an Adjunct Professor in Human Factors in Information Design at Bentley University since 2004. He joined Fidelity in 1993 and was instrumental in the development of the company’s User Research department, whose facilities include state-of-the-art Usability Labs. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity’s usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times.