Buch, Englisch, 256 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 533 g
Marketing to Men
Buch, Englisch, 256 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 533 g
ISBN: 978-0-7494-5011-3
Verlag: Kogan Page
Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.
In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
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Weitere Infos & Material
Chapter - 00: Introduction; Chapter - 01: Skin; Chapter - 02: Cloth; Chapter - 03: Diet; Chapter - 04: Home; Chapter - 05: Wheels; Chapter - 06: Travel; Chapter - 07: Words; Chapter - 08: Gadgets; Chapter - 09: Hotels; Chapter - 10: Pictures; Chapter - 11: Body; Chapter - 12: Alcohol; Chapter - 13: Restaurants; Chapter - 14: Sex