Buch, Englisch, 240 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 374 g
Buch, Englisch, 240 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 374 g
ISBN: 978-0-7494-6446-2
Verlag: Kogan Page
Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.
Autoren/Hrsg.
Weitere Infos & Material
Chapter - 00: Introduction; Chapter - 01: A history of seduction; Chapter - 02: Fashioning an identity; Chapter - 03: When haute couture meets high street; Chapter - 04: The designer as brand; Chapter - 05: The store is the star; Chapter - 06: Anatomy of a trend; Chapter - 07: The image-makers; Chapter - 08: They shoot dresses, don't they?; Chapter - 09: This year's model; Chapter - 10: Celebrity sells; Chapter - 11: Press to impress; Chapter - 12: The collections; Chapter - 13: Accessorize all areas; Chapter - 14: Retro brands retooled; Chapter - 15: Targeted male; Chapter - 16: Urban athletes; Chapter - 17: Virtually dressed; Chapter - 18: Rise of the bloggers; Chapter - 19: The faking game; Chapter - 20: Trendy toddlers; Chapter - 21: Style goes back to the future; Chapter - 22: Behind the seams