Luxury World

The Past, Present and Future of Luxury Brands
1. Auflage 2009
ISBN: 978-0-7494-5263-6
Verlag: Kogan Page

Buch, Englisch, 272 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 578 g

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Autoren/Hrsg.

Tungate, Mark

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

Chapter - 00: Introduction: The evolution of luxury;Chapter - 01: The dream weavers;Chapter - 02: The last artisans;Chapter - 03: Romancing the stones;Chapter - 04: Watching the watchmakers;Chapter - 05: Auto attraction;Chapter - 06: Fractional high-flyers;Chapter - 07: Super yachts;Chapter - 08: Haute property;Chapter - 09: Deluxe nomads;Chapter - 10: Art brands;Chapter - 11: Upscale retail;Chapter - 12: Digital luxury;Chapter - 13: By royal appointment;Chapter - 14: In champagne country;Chapter - 15: The wines of paradise;Chapter - 16: The chef;Chapter - 17: Well-being;Chapter - 18: The knowledge economy;Chapter - 19: The gift of time;Chapter - 20: Sustainable luxury

Über Autor(innen)

Tungate, Mark
Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including The Escape Industry, Fashion Brands and Adland. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.

Alongside his writing, Mark Tungate is editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He has lectured on advertising and branding at universities and conferences around the world.

Mark Tungate is the author of the best-selling Fashion Brands,Adland and Branded Male , all published by Kogan Page. Based in Paris, he is a journalist specializing in media, marketing and communication. He writes regularly about advertising, style and popular culture for the French media magazine Stratégies and the trends intelligence service WGSN. His work has also appeared in The Times, The Independent and The Telegraph , as well as the magazine CNN Traveller . He is a copywriter for several brands and advertising agencies and he regularly speaks at conferences around the world.