Buch, Englisch, 366 Seiten, Format (B × H): 261 mm x 187 mm, Gewicht: 822 g
Buch, Englisch, 366 Seiten, Format (B × H): 261 mm x 187 mm, Gewicht: 822 g
ISBN: 978-1-138-44061-6
Verlag: Taylor & Francis Ltd
The author provides coverage of the fundamentals of global economies, accounting, finance, and quantitative business analysis, because ordinary engineers usually lack these necessary survival skills. Outlining a systematic preparation process that will build a great reputation in the commercial marketplace, the author answers:
How to start up a company
How to create product lines
How to collect venture capital
How to write successful RandD proposals
How to apply forward thinking
How to keep cash flowing in a small firm
Typical MBA courses include the following curricula: economics, accounting, finance/investment, marketing, and human resources, with courses like Managerial Communications and Quantitative Business Analysis (Applied Mathematics), and finally Strategic Management and Business Ethics. Engineering curricula seldom includes any of this. Supplying almost all the knowledge necessary for operating a corporation, above and beyond what you may find in an MBA program, this book uses an approach to business that is just as disciplined and rigorous as any approach to engineering.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Industrial Evolution – Why small high-tech entrepreneur? Best Selling Devices –How to commercialize your invention in a real world. Corporation Startup – How to establish your company. Business Plan – How to persuade the investors. Corporate Capital and Funds– How to find financial resources. Corporate Operation – Survival skills. Quantitative Business Analysis – Beneficial tools for business. Marketing Strategy – Fundamentals of Marketing. Intellectual Properties – How to protect the company’s technology. Human Resources – Who should we hire? Business Strategy – Why important, and how to set up? Corporate Ethics – Keep it in your mind! Now It's Your Turn – Future of your company.