The Influence Game

50 Insider Tactics from the Washington D.C. Lobbying World That Will Get You to Yes
1. Auflage 2012
ISBN: 978-1-118-27159-9
Verlag: Wiley

Buch, Englisch, 208 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 478 g

Get what you want, every time!

Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success.
- Learn how to develop and articulate effective goals
- Structure both long and short-term persuasion efforts
- Identify and research primary and secondary audiences
- Crafting those all important personal stories

Stephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.

Autoren/Hrsg.

Vance, Stephanie

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politik: Sachbuch, Politikerveröffentlichungen
• Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager

Inhaltsverzeichnis

Acknowledgments v

Introduction vii

1 Principles of Influence 1

2 Know What You Want 27

3 Know the Competition 49

4 Know the Arena 67

5 Know Your Primary Audience—The “Influencees” 81

6 Find Your Surroga tes—The “Influentials” 95

7 The Campaign Plan 113

8 Crafting a Winning Message 135

9 Delivering the Message 155

10 The End Game 171

Index 189

Über Autor(innen)

Vance, Stephanie
Stephanie Vance spent decades as a D.C.-based lobbyist, congressional aide, speaker, and grassroots consultant. A sought-after speaker with more than 50 engagements per year, Stephanie, known as the "Advocacy Guru," has trained thousands of people in hundreds of organizations, including the National Association of REALTORS(r), the Lance Armstrong Foundation, the Humane Society of the United States, and the American Library Association. As a member of the National Speakers Association, Stephanie has earned her Certified Speaking Professional (CSP) designation, an honor held by less than 10 percent of speakers in the world. She is the cofounder of Advocacy Associates, a D.C.-based consulting firm. Stephanie teaches lobbyists how to lobby on behalf of the American League of Lobbyists.

STEPHANIE VANCE spent decades as a D.C.-based lobbyist, congressional aide, speaker, and grassroots consultant. A sought-after speaker with more than 50 engagements per year, Stephanie, known as the "Advocacy Guru," has trained thousands of people in hundreds of organizations, including the National Association of REALTORS®, the Lance Armstrong Foundation, the Humane Society of the United States, and the American Library Association. As a member of the National Speakers Association, Stephanie has earned her Certified Speaking Professional (CSP) designation, an honor held by less than 10 percent of speakers in the world. She is the cofounder of Advocacy Associates, a D.C.-based consulting firm. Stephanie teaches lobbyists how to lobby on behalf of the American League of Lobbyists.