Understanding the Business of Tourism

An Introductory Text
1. Auflage 2025
ISBN: 978-1-032-99162-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 300 Seiten, Format (B × H): 174 mm x 246 mm

This book outlines the facets of the tourism industry, introduces tourism products and services and provides national and international examples. With questions, discussion topics and activities, it enlightens students and teachers on practical and business-oriented knowledge on the industry, which is distinct from the traditional sources of information available on this subject.

The textbook covers all the topics common to most graduate courses in Tourism. While Part 1 intends to provide clarity and a strong foundation to students beginning their education in tourism, Part 2 and 3 form the core offering, providing a comprehensive look at the most important sub-sectors of the industry and focusing attention on the tourism industry of contemporary India. Part 4 outlines the issues confronting tourism and deliberates on the possibilities and opportunities that the future holds for the industry.

This book is the best entry point for any student enrolling for a tourism course, whether a diploma, degree or post-graduate. It will also empower young professionals already employed in the tourism industry to get acquainted with the fundamentals of Tourism.

Zielgruppe

Postgraduate and Undergraduate Core

Autoren/Hrsg.

Vasudevan, Venu

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Reise & Urlaub: Führer, Landkarten, Pläne
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Geschichte einzelner Länder Asiatische Geschichte

Inhaltsverzeichnis

PART A: TOURISM – AN OVERVIEW  1. An Introduction to Tourism  2. Forms of Tourism  3. Demand and Supply in Tourism  4. Organisations in Tourism and Culture  PART B: THE TOURISM BUSINESS  5. Destinations  6. Attractions

7. Accommodation  8. Travel and Tour Operations  9. Transportation  10. Marketing  PART C: TOURISM IN INDIA

11. The Tourism Sector in India  12. Cultural Heritage of India  13. Natural Heritage of India  14. Tourism Business in India  15. Government Bodies in Indian Tourism  PART D: TOWARDS THE FUTURE  16. Impacts of Tourism  17. Sustainable Development of Tourism  18. The Future of Tourism

Über Autor(innen)

Venu Vasudevan was an officer of the Indian Administrative Service, and served as Chief Secretary, Government of Kerala. In the tourism sector, he was instrumental in establishing a new tourism destination (Bekal) and served as Director and Secretary, Kerala Tourism. He led the surge of the tourism sector in Kerala and built up a strong private-public partnership, including Kerala Travel Mart. He played a pivotal role in rolling out the Incredible India campaign. He pioneered the Responsible Tourism movement in Kerala. He has worked extensively in the museum sector and served as Director General of National Museum.