Buch, Englisch, 675 Seiten, Format (B × H): 169 mm x 242 mm, Gewicht: 1004 g
Rethinking the Foundations of Global Corporate Success
Buch, Englisch, 675 Seiten, Format (B × H): 169 mm x 242 mm, Gewicht: 1004 g
ISBN: 978-1-108-73837-8
Verlag: Cambridge University Pr.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
Weitere Infos & Material
List of figures; List of tables; About the authors; Foreword from Jean-François Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book's framework; Part I. Core Concepts; 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational network; Part II. Functional Issues; 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing;10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy; 11. Entry mode dynamics 1: Foreign distributors; 12. Entry mode dynamics 2: Strategic alliance partners; 13. Entry mode dynamics 3: Mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16. Multinational entrepreneurship; 17A. International strategies of corporate social responsibility; 17B. International strategies of corporate environmental sustainability; Conclusion: The true foundations of global corporate success; Notes; Index.