Buch, Englisch, 208 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 340 g
A Strategic Perspective on Managing Internationalization
Buch, Englisch, 208 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 340 g
ISBN: 978-1-349-42659-1
Verlag: Palgrave MacMillan
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction: Beyond Globalization and its Myths PART I: ON THE BENEFITS OF INTERNATIONALIZATION Internationalization: The (Only) Way to GO ? The Conelearn Framework PART II: ON ORGANIZING FOR INTERNATIONALIZATION On Entry Modes into Foreign Markets On Organizational Blueprints PART III: ON MANAGING THE PROCESS OF INTERNATIONALIZATION The 'How' of Internationalization: Managing the Implementation Process Managing the Internationalization Process: From Local Champions to Global Masters Conclusion