The Startup

Navigating Chaos to Elevate Your Career and Achieve Entrepreneurial Success
1. Auflage 2020
ISBN: 978-3-030-45077-9
Verlag: Springer International Publishing

Buch, Englisch, 191 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 318 g

This highly readable volume tells the true story of a venture that achieved more than 400,000% return for its founders and investors. The book follows one of the principals in the startup as he navigates a series of extraordinary twists and turns becoming an entrepreneur and building a company.  The turbulent journey educates and entertains as the author recounts his own learning experiences—providing a practical education on the fundamentals of customer discovery, sales, marketing, business development and entrepreneurship. This personal story conveys the substance of content taught in the classroom in a compelling and easy to read style. With learning experiences ranging from opportunity identification to customer acquisition and raising money and exiting a company, the book presents a collection of topics carefully curated to answer fundamental questions about innovation, entrepreneurship, and career success.

The book serves as an essential guide for those who wish to innovate to create value and wealth for themselves and others.  Readers will gain a gritty, yet inspiring, view of the trials and tribulations inherent in any entrepreneurial endeavor, and will walk away from the book with practical tools and techniques for career success, whether it is with a brand-new startup or an established corporation. 

Zielgruppe

Upper undergraduate

Autoren/Hrsg.

Windheim, Jesko von

Fachgebiete

• Technische Wissenschaften Technik Allgemein Technik: Berufe & Ausbildung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Volkswirtschaftslehre Industrie- und Technologiepolitik

Inhaltsverzeichnis

TABLE OF CONTENTS (preliminary):

Working Title

Topic

When Life Goes Bump

Turbulence - introducing entrepreneurship

The Rational Entrepreneur

Background of an entrepreneur

Is this It?

Opportunity Identification

Mining for Opportunity

Dealing with universities

Strategy

Planning in chaos

Value Creation

Creating value for your customer

From Idea to Product

Idea to product transition

Guerilla Marketing

Marketing your opportunity (or yourself)

It Ain't all Peaches and Cream

Sticking it out; Work/life balance

Financial Fitness

Ensuring sustainability - financial durability

Blocking and Tackling

Start-up Operations - blocking and tackling

Raising Money

Raising money - sources and pitfalls

Pitch Perfect

Crafting the pitch

Closing

Closing the deal

Customers are Golden

Engaging customers in high tech

Sell Baby, Sell

Harvesting value

Cashing Out

Acquisition

Über Autor(innen)

Jesko von Windheim is Professor of the Practice of Environmental Innovation and Entrepreneurship at Duke University and co-founder and CEO of Tyrata, Inc. Previously, he was co-founder and CEO at Nextreme Thermal Solutions, served as a Vice President at RTI International and JDS Uniphase, and was co-founder and Vice President at Cronos Integrated Microsystems, Inc. He has an MBA from the University of North Carolina Kenan-Flagler Business School and an MS and PhD in Physical Chemistry from the University of Guelph.