The Power of Data Storytelling

1. Auflage 2019
ISBN: 978-93-5328-290-5
Verlag: SAGE Publications

Buch, Englisch, 248 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 332 g

The first-of-its-kind book on data story telling set in the Indian context by an Indian author.

The Power of Data Storytelling is a book that aims to solve the classic dilemma of—How do I make company data interesting and present it in the form of a great data story for today’s time-crunched professionals. The book focuses on various methods of converting dry facts and figures into interesting characters, events and relaying them in the form of a story to enable company’s decision-making.

The book covers all data story related aspects—art of storytelling, building, writing and visualizing. The book reflects practical corporate examples from varied fields and how data storytelling enabled the decision-making process. It does not require knowledge of sophisticated tools and introduces new, simple and application-oriented methods at every stage to take data storytelling forward.

The book has wide application across industries and organizations with data sets that are big and small. It has explanatory written and visual examples at every discussion which makes it less theoretical and more practically applicable.

Autoren/Hrsg.

Vora, Sejal

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Preface
Acknowledgements
Introduction: We Are All Storytellers
Stories Bring Data to Life
The Essence of Data Storytelling
Getting to the Core
Planning Is Everything
The Quick-Fix
Making Good Stories Great!
Writer to Storyteller
Use Visuals to Your Advantage
The Final Act
In Closing

Über Autor(innen)

Vora, Sejal
Sejal Vora helps organizations communicate effectively with data. Her well-appreciated training workshops enable organizations to give a facelift to all forms of data communications by inculcating a data-storytelling culture. Her workshops garner strong interest from both individuals and large MNCs across financial and non-financial sectors.

Her data-storytelling talent displays a unique combination of skill sets, including analytical thinking, storytelling, visualization and writing, developed over the last 15 years through her strong education and experience.

An analyst at heart, Sejal has been telling ‘data stories’ through her research reports even before the terms ‘data storytelling’ and ‘data visualization’ were coined. A CFA and MS Finance (ICFAI), Sejal spent a decade in her investment research career with top financial services MNCs, including Morgan Stanley and RBS, offering extensive international exposure.

Through years of rigorous on-the-job training in the financial services sector, Sejal has developed a unique ability to find and communicate simple yet effective data stories from any type of data—quantitative or qualitative—from all types of businesses. You say ‘data’ and she pictures ‘stories’.

Sejal’s current passion is to rid the world of data dumps!