Email and Commercial Correspondence

A Guide to Professional English
2014
ISBN: 978-1-4939-0634-5
Verlag: Springer

Buch, Englisch, 164 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 289 g

Reihe: Guides to Professional English

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.

Some of the key guidelines covered include:

- Write meaningful subject lines - otherwise recipients may not even open your mail.
- Always put the most important point in the first line - otherwise the reader may not read it.
- Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!
- Be a little too formal than too informal - you don’t want to offend anyone.
- If you have two long important things to say, say them in separate emails.
- Give clear instructions and reasonable deadlines.
- If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
- Empathize with your recipient's busy workload.
- Never translate typical phrases literally - learn equivalent phrases.

The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

Zielgruppe

Popular/general

Autoren/Hrsg.

Wallwork, Adrian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Office Management, Büroorganisation
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben

Inhaltsverzeichnis

Email Addresses.- Subject Lines.- Initial Salutations.- Introductions and Final Salutations.- Making Requests.- Replying to Requests.- Chasing and Being Chased.- Reviewing Documents.- Ensuring Better Communication By Using a Soft Approach.- Recognizing Level of Formality.- Punctuation and Capitalization.- Sending Attachments.- Business Letters.- Planning and Structuring, Avoiding Mistakes in Your English.- Abbreviations, Acronyms and Smileys.- Useful Phrases: Generic.- Useful Phrases: Commercial.

Über Autor(innen)

Wallwork, a native English speaker from the UK, has 25 years of experience teaching English at various IT companies in Pisa, Italy. He has published 13 books with Springer Science+Business Media.