Buch, Englisch, 254 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 1060 g
Buch, Englisch, 254 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 1060 g
ISBN: 978-1-138-04876-8
Verlag: Taylor & Francis Ltd
This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.
Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.
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Weitere Infos & Material
Chapter 1 Entrepreneurship in Tourism – An Introduction Chapter 2 Conceptual Foundations of Entrepreneurship Chapter 3 Innovation Chapter 4 Initial Steps: The Role of the Business Plan Chapter 5 Marketing Chapter 6 From Birth to Growth Chapter 7 Entrepreneurship and Employment Chapter 8 Strategy and Entrepreneurship Chapter 9 Social Entrepreneurship in Tourism Chapter 10 Public Policy and Entrepreneurship in Tourism Chapter 11 Contemporary Issues in Entrepreneurship Research Chapter 12 Conclusion