Economics for Business

5. Auflage 2016
ISBN: 978-0-07-717528-3
Verlag: MCGRAW-HILL Higher Education

Buch, Englisch, 560 Seiten, Format (B × H): 192 mm x 261 mm, Gewicht: 924 g

Economics for Business 5th edition is an essential introduction to economics tailor-made for business students. Economic principles are clearly explained within the context of modern business, drawing on a wealth of contemporary examples that bring the topics to life.

Autoren/Hrsg.

Ward, Damian

Begg, David

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Berufe, Ausbildung, Karriereplanung

Inhaltsverzeichnis

Section 1: IntroductionChapter 1: Economics for BusinessSection 2: Understanding marketsChapter 2: Consumers in the marketplaceChapter 3: Firms in the marketplaceChapter 4: Markets in actionSection 3: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessSection 4: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Expenditure and fiscal policyChapter 12: Money, banking and interestChapter 13: Inflation, output and economic policyChapter 14: Supply-side policies and economic growthSection 5: Global economicsChapter 15: Exchange rates and the balance of paymentsChapter 16: Globalization

Über Autor(innen)

Begg, David
David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research (a network of leading European economists) since its inception in 1984. David's research focuses mainly on monetary policy, exchange rates, monetary union, and economic transition. He is a Research Fellow of the Centre for Economic Policy Research. He co-authored several of the CEPR annual reports in the series he helped found: Monitoring the European Central Bank, and Monitoring European Integration. The 1997 MEI Report, EMU: Getting the Endgame Right, changed the policy that the European Union adopted to launch the euro in 1999. He was also founding Managing Editor of Economic Policy, now an official journal of the European Economic Association.

David Begg is Professor of Economics at Imperial College Business School. He has been a Research fellow of the Centre for Economic Policy Research since its inception in 1984 and an advisor to the Bank of England, the Treasury, the IMF and the European Commission.Damian Ward is Dean of the Business School at University of Hertfordshire. He has experience of teaching undergraduate and MBA students, including executive management programmes for leading global organizations, and has acted as an advisor to the UK Financial Services Authority.