Middle Eastern and African Perspectives on the Development of Public Relations

Other Voices
2014
ISBN: 978-1-137-40427-5
Verlag: Springer Nature B.V.

Buch, Englisch, 156 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 3207 g

Reihe: National Perspectives on the Development of Public Relations

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.

Zielgruppe

Research

Autoren/Hrsg.

Watson, T.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Introduction; Tom Watson 1. The Arabian States of the Gulf; Badran A. Badran 2. Botswana, Zambia and Zimbabwe; Ray Mawerera 3. Egypt; Khayrat Ayyad and Ahmed Farouk 4. Israel; Clila Magen 5. Kenya; Dane Kiambi 6. The Kingdom of Saudi Arabia; Nawaf Abdelhay-Altamimi 7. Nigeria; Ismail Adegboyega Ibraheem 8. South Africa; Chris Skinner and Dalien Rene Benecke 9. Turkey; Melike Akta? Yamano?lu, B. P?nar Özdemir and G. Senem Gençtürk H?zal 10. Uganda; Barbra Natifu

Über Autor(innen)

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.