Language on Display

Ideology, Observation, Spectacle
Erscheinungsjahr 2026
ISBN: 978-1-009-57443-3
Verlag: Cambridge University Press

Buch, Englisch, 178 Seiten

What exactly are viewers or audiences expected to appreciate when language is put on display? What kinds of ideologies about language underpin such displays? Does language operate differently when it becomes the intended object of display as opposed to when it is being used for regular communication? Language is often 'invisible' because we use it without thinking too much about it. The study of language on display makes the invisible visible. Drawing on examples of the display of language in multiple contexts: museums, exhibitions, contests, celebrations, this book analyses cases where language is deliberately offered up as an object for contemplation, entertainment, and even decoration; language as spectacle in and of itself. It provides an innovative theorisation that shows how the subjectification process involved – where people are treated more as viewers than users – entrenches an objectivist understanding of language. This title is also available as open access on Cambridge Core.

Autoren/Hrsg.

Wee, Lionel

Inhaltsverzeichnis

1. Language's odd invisibility; 2. Language and two kinds of subjectivities; 3. (Not) understanding the Rosetta stone; 4. Curating displays: language museums and exhibitions; 5. Language awareness and celebration days; 6. Language skills: reflexivity and competition; 7. Display in the linguistic landscape: commerce, heritage and beautification; 8. Conclusion: display and subjectification in language policy; References; Index.

Über Autor(innen)

Wee, Lionel
Lionel Wee is Provost's Chair Professor in the Department of English, Linguistics and Theatre Studies at the National University of Singapore. His interests include how language works communicatively, particularly when under different ideological influences.