AI Demystified: Unleash the power of artificial intelligence at work

1. Auflage 2025
ISBN: 978-1-292-74267-0
Verlag: Pearson

Buch, Englisch, 296 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 370 g

Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work.

• Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence.
• A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls. 
• Each chapter has a framework, links to effective tools to try, and revealing case studies. 

Covering the foundations of AI, you'll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You'll discover how to increase profits, save time, and improve customer experience, amongst other benefits. 

AI is coming get up to speed.  

Autoren/Hrsg.

Weiss, Antonio

Inhaltsverzeichnis

Part I: The foundations  

1. What is generative AI? 
2. How does it work? 
3. Where can it help me? 
4. How and when should I apply genAI? 
5. Getting the most from genAI - a guide to prompt engineering 
6. Making great commercial decisions 
7. The risks and ethics of gen AI 
8. Customer and citizen engagement 
9. Legal protections 
10. Future-proofing your organisation 

Part II: Applications. How to use genAI for..  

1. Strategy development 
2. Business cases 
3. Insight generation 
4. Ideation 
5. Writing copy 
6. Image creation 
7. Making music 
8. Social media 
9. Customer experience 
10. Marketing 
11. Product development 
12. Coding 
13. Data cleansing 
14. Presentations 
15. Advice giving 
16. Finding new uses for genAI 

Über Autor(innen)

Antonio Weiss is a Senior Partner at The PSC, the UKs longest-standing public service specialist consultancy. He has advised the Office for Artificial Intelligence, the UK Space Agency and NHS AI Lab, the Government Digital Service, and other pioneering organisations on AI adoption and digital transformation. He was previously Senior Advisor on Digital, Data & Technology to the Office of the incoming UK Prime Minister.

He is also an Affiliated Researcher at the University of Cambridge's Bennett Institute and the co-founder of Thomas Clipper, which has featured in GQ, The Guardian and The Telegraph. He holds a PhD from Birkbeck, University of London.