Language Operations: The Operating System for Global Communication - A Workbook for Executives
Buch, Englisch, Format (B × H): 168 mm x 240 mm
ISBN: 978-3-658-53946-7
Verlag: Springer
Language describes products, drives processes, transfers knowledge, and forms the interface between customers, partners, and artificial intelligence. Yet while data, software, and processes have long been managed as infrastructure, language remains structurally unmanaged: it is created, translated, and adapted without preserving meaning as a stable, systemic asset, and every AI application scales this weakness along with it.
This book introduces LangOps (Language Operations) as an operating model that, for the first time, treats language as an independent infrastructure layer and transforms it from a cost factor into a strategic asset. It provides a practical framework built on clear governance, metrics such as the Return on Multilingualism, 40 ready-to-use plays, and the 25-week transformation pathway Sprint25.
It is aimed at executives in globally operating companies, leaders responsible for content, localization, and knowledge management, as well as language service providers seeking to evolve into strategic business partners.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part I The Starting Point.- Why LangOps?.- The LangOps Model.- Language Governance: Who Decides What Counts?.- Governance, Risk & Compliance: Language in the Regulatory Environment.- Part II The Operating Model.- Content Operations: Content as a Flow System.- Knowledge Operations: The Universal AI Brain.- AI Operations: AI on a Sustainable Foundation.- Metrics: The Return on Multilingualism.- Transformation: The Sprint25 Path.- Part III Plays.- The Plays.- Part IV Maturity Model.- The LangOps Maturity Model: Five Horizons.- The LangOps Toolkit: Tools for the First Monday.
