Buch, Englisch, 198 Seiten, Format (B × H): 156 mm x 234 mm
Donald Trump's Online Charismatic Authority
Buch, Englisch, 198 Seiten, Format (B × H): 156 mm x 234 mm
Reihe: Politics, Media and Political Communication
ISBN: 978-1-032-87150-9
Verlag: Taylor & Francis Ltd
Celebrity ‘Outsider’ Politicians in the Digital Realm: Donald Trump’s Online Charismatic Authority considers Trump’s impact on elite level behaviour by analysing how his extremist online political discourses shape communications outputs.
Celebrity ‘outsider’ politicians like Donald Trump command credibility by establishing themselves through a conjunction of deinstitutionalisation, personalisation and parasocial familiarity. To provide a systematic analysis of this phenomenon, the book asks how Trump’s celebrity has been utilised to transfer his ‘business assets’ from the ‘field’ of entertainment to the ‘field’ of politics through his populism. It analyses, assesses and explains the significance of Trump’s celebrity personality in shaping the impression management throughout the 2024 Republican Presidential nomination and General Elections processes. Throughout his campaigns it has not been about who Trump is, but it is about what he represented in terms of American supremacism, brash salesmanship and personal narcissism.
Celebrity ‘Outsider’ Politicians in the Digital Realm will appeal to students, scholars and political practitioners interested in political communication, popular culture and politics.
Zielgruppe
Academic, General, Postgraduate, Undergraduate Advanced, and Undergraduate Core
Autoren/Hrsg.
Weitere Infos & Material
Introduction. Chapter 1 - Celebrity, Digital Democracy and the public sphere Chapter 2: The Celebritisation of American Politics and online campaigning in the modern US Polity - methodologies and context Chapter 3: The Social Media Presidency and as a Political Outsider Chapter 4: Political marketing and advertising in the digital domain- The 2024 Presidential campaign case study Chapter 5: Donald Trump 2.0, Elon Musk, Podcasters and Social Media News Influencers - The political content of the Postmodern Celebrity Outsider Presidency Chapter 6: Celebrity Politicians, political efficacy and the democratic deficit Introduction Chapter 7: Post-script Bibliography
