Buch, Englisch, 436 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 1074 g
Buch, Englisch, 436 Seiten, Format (B × H): 216 mm x 276 mm, Gewicht: 1074 g
ISBN: 978-1-292-02528-5
Verlag: Pearson
The engaging visual design of provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.
A better teaching and learning experience
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- —MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
- —Questions and cases throughout the text encourage students to think critically about public relations topics.
- —An appealing visual design and real-world applications engage students in the material.
- — Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
- —Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.
Autoren/Hrsg.
Weitere Infos & Material
1) Brief Table of Contents
Chapter 1:
What is Public Relations?
Chapter 2:
Careers in Public Relations
Chapter 3:
The Growth of a Profession
Chapter 4:
Today's Practice: Departments and Firms
Chapter 5:
Research and Campaign Planning
Chapter 6:
Communication and Measurement
Chapter 7:
Public Opinion and Persuasion
Chapter 8:
Managing Competition and Conflict
Chapter 10:
Reaching Diverse Audiences
Chapter 11:
The Mass Media
Chapter 12:
The Internet and Social Media
Chapter 13: Global Public Relations
Chapter 14:
Corporate Public Relations
Chapter 15:
Events and Promotions
Chapter 16:
Government and Politics
Chapter 17:
Entertainment, Sports, and Tourism
Chapter 18:
Nonprofit, Health, and Education
