Managerial Economics

Erscheinungsjahr 2009
ISBN: 978-0-521-52625-8
Verlag: Cambridge University Press

Buch, Englisch, 556 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 1090 g

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.

Autoren/Hrsg.

Wilkinson, Nick

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Mikroökonomie
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. Theory of the firm; Part II. Demand Analysis: 3. Demand theory; 4. Demand estimation; Part III. Production and Cost Analysis: 5. Production theory; 6. Cost theory; 7. Cost estimation; Part IV. Strategy Analysis: 8. Market structure and pricing; 9. Game theory; 10. Pricing strategy; 11. Investment analysis; 12. Government and managerial policy.

Über Autor(innen)

Wilkinson, Nick
Nick Wilkinson is Assistant Professor in Economics at Richmond, The American International University in London. He has taught business and economics in various international institutions in the UK and US, as well as working in business management in both countries.