Buch, Englisch, Format (B × H): 210 mm x 280 mm, Gewicht: 1210 g
Buch, Englisch, Format (B × H): 210 mm x 280 mm, Gewicht: 1210 g
ISBN: 978-1-107-42220-9
Verlag: Cambridge University Press
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Topic 1 Operations - 25% of indicative time; 1. The role of operations management; 2. Influences; 3. Operations processes; 4. Operations strategies; 5. An investigation of operations using hypothetical situations and actual business case studies; Topic 2 Marketing - 25% of indicative time; 6. The role of marketing; 7. Influences on marketing; 8 The marketing process; 9. Marketing strategies; 10. An investigation of marketing using hypothetical situations and actual business case studies; Topic 3 Finance - 25% of indicative time; 11. The role of financial management; 12. The influences on financial management; 13. The processes of financial management; 14. Financial management strategies; 15. An investigation of finance using hypothetical situations and actual business case studies; Topic 4 Human Resources - 25% of indicative time; 16. The role of human resource management; 17. Key influences; 18. The processes of human resource management; 19. Strategies in human resource management; 20. Effectiveness of human resource management; 21. An investigation of human resources using hypothetical situations and actual business case studies.