Buch, Englisch, 316 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 548 g
Buch, Englisch, 316 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 548 g
ISBN: 978-0-470-85051-0
Verlag: WILEY
* Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read
* Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business
* Based on the practical experience of the authors with examples taken from consulting practice
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
- Wirtschaftswissenschaften Betriebswirtschaft Management
Weitere Infos & Material
Foreword.
Preface.
1. Managing Business Growth.
2. Making Sense of Strategy.
3. Marketing for Profit.
4. Developing an Organization that Delivers the Strategy.
5. Getting Performance from People.
6. Leading the Team.
7. Culture, Creativity and Change.
8. Managing Business Performance through Financial Analysis.
9. Management Information Systems and Financial Controls.
10. Planning for the Future.
11. Hazards on the Path to Growth.
Appendices.
Example of a Strategic Business Plan.
Example of a Job Specification.
References.
Index.