Buch, Englisch, 128 Seiten, Format (B × H): 154 mm x 214 mm, Gewicht: 191 g
Buch, Englisch, 128 Seiten, Format (B × H): 154 mm x 214 mm, Gewicht: 191 g
ISBN: 978-1-56024-882-8
Verlag: Routledge
- a diagrammed writing approach for clear structure
- a list of do's and don'ts to prevent common errors
- samples of the most common types of releases
- a step-by-step explanation of release production, so as not to overlook important tasks for completion
- suggestions on how to write related releases, such as tradeshow press kitsExperienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
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Contents
Press Releases Are a Good Investment for Any Promotion Program - - Press Release Fundamentals in a Nutshell - Press Release Production - Picking a Public Relations Agency - What to Write About - Press Release Program - When Time Is of the Essence - Index