Marketing Long-Term and Senior Care Services

1. Auflage 1984
ISBN: 978-0-86656-289-8
Verlag: Taylor & Francis

Buch, Englisch, 128 Seiten, Format (B × H): 153 mm x 225 mm, Gewicht: 340 g

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

Autoren/Hrsg.

Winston, William

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Altersgruppen Alterssoziologie
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen

Inhaltsverzeichnis

Contents
Preface - Is the Future of Health Marketing Going to Be Directed by Videotex Systems? - Marketing Long Term and Senior Care Services - Marketing Services for Seniors - Increasing Competition Will Expand the Healthcare Marketer’s Role - The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment - Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer - Challenges in Marketing Mental Health Senior Services - Skilled Nursing Facility Marketing: A Better Piece of Pie - Control of the Marketing Effort in Health Care Organizations - Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important

Über Autor(innen)

William Winston