Absolute Essentials of Strategic Management

1. Auflage 2019
ISBN: 978-1-138-36537-7
Verlag: Routledge

Buch, Englisch, 118 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 292 g

Reihe: Absolute Essentials of Business and Economics

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

Autoren/Hrsg.

Witcher, Barry

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Part 1: Strategic Management and its Purpose 1. Overview of Strategic Management and Strategy 2. Purpose: vision, mission and values Part 2: Strategic Objectives and Analysis 3. Strategic Objectives 4. The External Environment 5. The Internal Environment Part 3: Strategy 6. Business-level Strategy 7. Corporate-level Strategy 8. Global-level Strategy Part 4: Managing Strategy in Action 9. Strategy Implementation 10. Strategic Control 11. Strategic Leadership

Über Autor(innen)

Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world’s leading management journals.