Artificial Intelligence in Value Creation

Improving Competitive Advantage
1. Auflage 2019
ISBN: 978-3-319-91595-1
Verlag: Springer International Publishing

Buch, Englisch, 340 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 573 g

This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify the key managerial and technical competencies required.

Zielgruppe

Research

Autoren/Hrsg.

Wodecki, Andrzej

Fachgebiete

• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik

Inhaltsverzeichnis

1 Value creation and competitive advantage models.- 2 Artificial Intelligence Methods and Techniques.- 3 Influence of artificial intelligence on activities and competitiveness of an organization.- 4 Model for value generation in companies and cognitive networks.- 5 Summary and recommendations for future research.

Über Autor(innen)

Andrzej Wodecki is a researcher at Warsaw University of Technology, Poland. With more than 15 years of experience in business information systems, human capital management and internet ventures, he combines industry practice with research on the influence of Artificial Intelligence on modern organizations.