Strategic Thinking

A Nine Step Approach to Strategy and Leadership for Managers and Marketers
3. Auflage 2010
ISBN: 978-0-7494-6077-8
Verlag: Kogan Page

Buch, Englisch, 160 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 257 g

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans. With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students. Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.

Autoren/Hrsg.

Wootton, Simon

Horne, Terry

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

• Section - ONE: Strategic leadership;
• • Chapter - 01: Section 1 Strategic leadership;
  • Chapter - 02: Section 2 Strategic leadership – brain-based communication;
  • Chapter - 03: Section 3 Strategic leadership – the thinking skills required;
  • Chapter - 04: Case Study Marketing leadership and management action;
• Section - TWO: Strategic thinking – the 9S© approach;
• • Chapter - 01: Step 1 Gather strategic intelligence;
  • Chapter - 02: Step 2 Assess strategic capability;
  • Chapter - 03: Step 3 Create strategic knowledge;
  • Chapter - 04: Step 4 Make strategic predictions;
  • Chapter - 05: Step 5 Develop strategic vision;
  • Chapter - 06: Step 6 Create strategic options;
  • Chapter - 07: Step 7 Take strategic decisions;
  • Chapter - 08: Step 8 Create and communicate market-led strategy;
  • Chapter - 09: Step 9 Plan and manage projects to implement change;
• Section - THREE: The next steps;
• • Chapter - 01: Next Steps;
  • Chapter - 02: Final thought

Über Autor(innen)

Wootton, Simon
Simon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service and now Associate Director of Commissioning at NHS Manchester.

Horne, Terry
Terry Horne is Director of Change Management at Lancashire Business School.

Simon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now Associate Director of Commissioning at NHS Manchester.

Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programmes on strategic marketing and leadership at Lancashire Business School.