Buch, Englisch, 662 Seiten, Format (B × H): 202 mm x 254 mm, Gewicht: 1124 g
Buch, Englisch, 662 Seiten, Format (B × H): 202 mm x 254 mm, Gewicht: 1124 g
ISBN: 978-1-118-32181-2
Verlag: PAPERBACKSHOP UK IMPORT
This revised edition, while building on the online marketing research content, tracks recent developments in areas such as relationship marketing, social media, and mobile marketing and explores how these advancements are moving to the forefront of business strategies.