Community Building for Marketers

How to Connect, Engage and Foster Growth
1. Auflage 2025
ISBN: 978-1-3986-1693-6
Verlag: Kogan Page

Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 599 g

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in. Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.

Autoren/Hrsg.

Abuali, Areej

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media

Inhaltsverzeichnis

• • Chapter - 00: Introduction
• Section - 01: Launching your community
• • Chapter - 01: Finding your why
  • Chapter - 02: Defining your culture
  • Chapter - 03: Choosing your platform
• Section - 02: Growing your community
• • Chapter - 04: Spreading the word
  • Chapter - 05: Retaining your members
  • Chapter - 06: Connecting through events
  • Chapter - 07: Dealing with challenges
• Section - 03: Scaling your community
• • Chapter - 08: Gathering insights
  • Chapter - 09: Developing partnerships
  • Chapter - 10: Navigating change
  • Chapter - 11: Building for the future
• Section - 04: Stories from community-first brands
• • Chapter - 12: The TEFL Org: Connecting teachers around the world
  • Chapter - 13: Sanity: Creating a CMS loved by developers
  • Chapter - 14: Buffer: Building marketing tools with your customers
  • Chapter - 15: Learnings from community leaders
  • Chapter - 16: Conclusion

Über Autor(innen)

Abuali, Areej
Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.

Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.