E-Book, Englisch, 90 Seiten, eBook
Adhikari / Roy Instructor's Manual for Strategic Marketing Cases in Emerging Markets
1. Auflage 2017
ISBN: 978-3-319-52697-3
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
A Companion Volume
E-Book, Englisch, 90 Seiten, eBook
ISBN: 978-3-319-52697-3
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
Zielgruppe
Graduate
Autoren/Hrsg.
Weitere Infos & Material
Case 1: Nestlé in Mexico: The Good Food Versus the Good Life Dilemma.- Case 2: Tanishq: Bringing Jewellery to Daily Life.- Case 3: ABC India Limited.- Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits.- Case 5: To Switch or Not to Switch: Madhu's Dilemma.- Case 6: Funmax 4D Animation Theatre.- Case 7: Managing Social Media Communications at Garanti Bank.- Case 8: Revolution Ventures.- Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya.- Case 10: Irrway - A Green Personal Mobility Solution.- Case 11: Citrus Ventures - Distressed Asset Specialist.