E-Book, Englisch, 195 Seiten, eBook
ISBN: 978-981-1587-87-0
Verlag: Springer Singapore
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting.- Designing the Service Experience for Online Shoppers in Emerging Economies.- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India.- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications.- Institutional Arrangements and Inter-Organizational Governance in Service Companies.- Distribution Service Issues in Emerging Rural Markets With Special Reference to India.- Marketing-Mix and Customer Loyalty in Services Marketing.