Buch, Englisch, 400 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 766 g
Strategies, Implementation, and Profits
Buch, Englisch, 400 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 766 g
ISBN: 978-0-19-514230-3
Verlag: Oxford University Press
This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature.
Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
Weitere Infos & Material
- 1: Introduction and Overview
- I. FUNDAMENTALS
- 2: Models of Innovation
- 3: The Underpinnings of Profits: Assets, Competences, and Knowledge
- 4: Sources and Transfer of Innovation
- II. STRATEGIZING
- 5: Recognizing the Potential of an Innovation
- 6: Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy
- 7: Choosing a Profit Site: Dynamic Competitive Analysis
- 8: Strategic Choice or Environmental Determinism
- 9: Identifying Potential Co-competitors
- 10: Strategies for Sustaining Profits
- III. IMPLEMENTING AND PROTECTION OF PROFITS
- 11: Financing Entrepreneurial Activity
- 12: Implementation of the Decision to Adopt
- IV. GLOBALIZATION
- 13: Globalization for Innovations
- 14: Innovating for Emerging Economies
- 15: Role of National Governments in Innovation
- 16: The Internet: A Case in Technological Change
- Strategic Innovation Process
- Appendix 1 Standards and Dominant Designs
- Appendix 2 Organizational Structures
- Appendix 3 Organizational Boundaries
- Glossary
- Case 1: Netscape Corporation
- Index
