Visual Communication

Understanding Images in Media Culture
2. Revised Auflage 2027
ISBN: 978-1-5296-9625-7
Verlag: SAGE Publications Ltd

Buch, Englisch, 336 Seiten, Format (B × H): 170 mm x 242 mm

How do images shape identities, politics and commodities?

In today’s era of visual abundance, this book offers the tools to analyze the images that saturate our lives. With 18 richly contextualized case studies spanning global activism, political spectacle, lifestyle branding, and digital self-representation, it empowers readers to critically engage with visual media culture.

In this second edition, you’ll discover:

- Six brand-new case studies, from the performance of masculinity by world politicians, to how identity is negotiated on TikTok;

- A research methods toolkit covering visual semiotics, multimodal analysis, and mixed methods, with clear comparisons to guide your choice;

- Global perspectives, exploring international climate activism, collective imaginations of Africa and Europe, and how wars are visualized;

- Activity boxes which apply theory to practice.

Aimed at students and researchers of media, communication, and cultural studies, this book equips readers to navigate both the impact and implications of visual images in the twenty-first century.

Autoren/Hrsg.

Aiello, Giorgia

Parry, Katy

Inhaltsverzeichnis

Chapter 1: Introduction
Chapter 2: Understanding images in media culture: methodological considerations
Part I Identities
Chapter 3: Envisioning the self in digital media
Chapter 4: Communicating visions of collective identity
Chapter 5: Ways of seeing difference beyond stereotypes
Part II Politics
Chapter 6: Images of politicians in the public sphere
Chapter 7: The visual spectacles of protest and activism
Chapter 8: Picturing international conflict and war
Part III Commodities
Chapter 9: The visual attractions of advertising and promotional culture
Chapter 10: Visualizing lifestyles as commodities
Chapter 11: Brands as visual experiences
Chapter 12: Conclusion

Über Autor(innen)

Aiello, Giorgia
Giorgia Aiello is an Associate Professor in Media and Communication at the University of Leeds. Her research focuses on the politics and potentials of visual, multimodal, and material communication. Giorgia is interested in how aesthetics shape and are shaped by political, economic, and cultural agendas. Her work aims to uncover how identities are formed, how both difference and diversity are negotiated, and how inequalities are maintained or overcome through media and communication. She is a co-editor of Communicating the City: Meanings, Practices and Interactions (Peter Lang, 2017) and the author of many journal articles, book chapters, and short publications about branding, photography, data visualization, political imagery, and cities.

Parry, Katy
Katy Parry is an Associate Professor in Media and Communication at the University of Leeds. Her work focuses on visual politics and activism, images of war and representations of contemporary soldiering. She is a co-author of Political Culture and Media Genre: Beyond the News (Palgrave Macmillan, 2012) with Kay Richardson and John Corner, and a co-editor of Can the Media Serve Democracy? Essays in Honour of Jay G. Blumler (Palgrave Macmillan, 2015), with Stephen Coleman and Giles Moss. Her current research interests include the visual expressions of political solidarity shared in response to the murder of Jo Cox MP during the Brexit referendum campaign, and the representational politics of the war veteran in contemporary media.