Visual Communication

1. Auflage 2019
ISBN: 978-1-4129-6223-0
Verlag: SAGE Publications Ltd

Buch, Englisch, 312 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 720 g

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book:

- Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
- Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
- Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
- Shows students how to combine approaches and methods to best suit their own research questions and projects

An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Autoren/Hrsg.

Aiello, Giorgia

Parry, Katy

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Chapter 1: Introduction
Chapter 2: Understanding images in media culture: methodological considerations
Chapter 3: Envisioning the self in digital media
Chapter 4: Communicating visions of collective identity
Chapter 5: Ways of seeing difference beyond stereotypes
Chapter 6: Images of politicians in the public sphere
Chapter 7: The visual spectacles of protest and activism
Chapter 8: Picturing international conflict and war
Chapter 9: The visual attractions of advertising and promotional culture
Chapter 10: Visualizing lifestyles as commodities
Chapter 11: Brands as visual experiences
Chapter 12: Conclusion

Über Autor(innen)

Aiello, Giorgia
Giorgia Aiello is an Associate Professor in Media and Communication at the University of Leeds. Her research focuses on the politics and potentials of visual, multimodal, and material communication. Giorgia is interested in how aesthetics shape and are shaped by political, economic, and cultural agendas. Her work aims to uncover how identities are formed, how both difference and diversity are negotiated, and how inequalities are maintained or overcome through media and communication. She is a co-editor of Communicating the City: Meanings, Practices and Interactions (Peter Lang, 2017) and the author of many journal articles, book chapters, and short publications about branding, photography, data visualization, political imagery, and cities.

Parry, Katy
Katy Parry is an Associate Professor in Media and Communication at the University of Leeds. Her work focuses on visual politics and activism, images of war and representations of contemporary soldiering. She is a co-author of Political Culture and Media Genre: Beyond the News (Palgrave Macmillan, 2012) with Kay Richardson and John Corner, and a co-editor of Can the Media Serve Democracy? Essays in Honour of Jay G. Blumler (Palgrave Macmillan, 2015), with Stephen Coleman and Giles Moss. Her current research interests include the visual expressions of political solidarity shared in response to the murder of Jo Cox MP during the Brexit referendum campaign, and the representational politics of the war veteran in contemporary media.