American Automobile Advertising, 1930-1980

An Illustrated History
Erscheinungsjahr 2023
ISBN: 978-1-4766-9347-7
Verlag: McFarland

Buch, Englisch, 277 Seiten, Paperback, Format (B × H): 216 mm x 279 mm

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s.

Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Autoren/Hrsg.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Sport | Tourismus | Freizeit Verkehr: Ratgeber, Sachbuch
• Geisteswissenschaften Design Typographie, Illustrationskunst, Werbegraphik

Inhaltsverzeichnis

Acknowledgments
- Preface
- Part One: Fueling a Fantasy
- 1. Igniting Desire
- 2. Fantasy by Design
- 3. "There's Added Joy in Added Cylinders"
- 4. Pushbuttons and Plastic Tops
- Part Two: Beyond Mechanism
- 5. "Wouldn't it be nice to have an Escape Machine?"
- 6. A Neurosis Unleashed
- 7. "Plymouth—The Car That Likes to be Compared"
- Between pages 118 and 119 are 16 color plates with 21 images8. The Objectivity Factor
- 9. "Remember How You Hungered for It?"
- 10. "There's a Ford in Your Future"
- 11. "Lady, Relax!"
- Part Three: Reality Supervenes
- 12. Justifying the Indulgence
- 13. The Sybarite's Progress
- 14. "Get More 'GO' From Every Gallon!"
- 15. Padding and Prejudice
- 16. From Utility to Suburban Chic
- 17. Back to Basics
- 18. Fantasy Under Siege
- Overview and Conclusion
- Collector's Note
- Notes.
- Bibliography
- Index

Über Autor(innen)

Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.