Buch, Englisch, 216 Seiten, Format (B × H): 162 mm x 233 mm, Gewicht: 399 g
Buch, Englisch, 216 Seiten, Format (B × H): 162 mm x 233 mm, Gewicht: 399 g
ISBN: 978-0-415-05270-2
Verlag: Taylor & Francis
Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface and acknowledgements, Introduction: (Not) knowing the television audience, Part I Conquering the audience: the institutional predicament, Part II Marketing the audience: American television, Part III Serving the audience: European television, Conclusions: Understanding television audiencehood, Notes, Bibliography, Index