Argenti The Fast Forward MBA Pocket Reference

2. Auflage 2002
ISBN: 978-0-471-24419-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 368 Seiten, E-Book

Reihe: The Fast Forward MBA Series

The Fast Forward MBA Pocket Reference Second Edition -more comprehensive and convenient than ever!
When the success of your business hangs in the balance, you needreliable, authoritative information immediately. You need aresource that covers all the corporate bases-communications,management, economics, strategy, accounting, finance, marketing,and more. You need The Fast Forward MBA Pocket Reference,Second Edition. Packed with information designed to serveall your business needs, this handy, highly readable book is theultimate companion for those moments when you need to put yourfinger on the right advice at the right time-now.
This updated and revised Second Edition offersclear, concise coverage of the complete range of essential businesstopics in a handy format. You'll find all the latest cutting-edgeideas, including new developments in technology, strategy, andbranding, as well as key terms, tools, and topics in short, livelyentries that give you all the information you need.
The Portable MBA
The Fast Forward MBA-- the compact business companion you'll useevery day!
* Keep up with the newest ideas in business
* Brush up on the basics you can't do without
* Find direct, practical answers to complicated problems

Autoren/Hrsg.

Argenti, Paul A.

Inhaltsverzeichnis

Introduction.
Chapter 1. Strategy.
Chapter 2. Communication.
Chapter 3. Marketing.
Chapter 4. Organizational Behavior.
Chapter 5. Economics.
Chapter 6. Accounting.
Chapter 7. Finance.
Chapter 8. Entrepreneurship.
Chapter 9. International Business.
Chapter 10. The Job Search.
Key Concepts.
Notes.
Index.

Über Autor(innen)

PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication.