New Horizons in Fashion and Marketing

Contemporary Issues, Challenges and Opportunities
Erscheinungsjahr 2026
ISBN: 978-3-031-94195-5
Verlag: Springer

Buch, Englisch, 215 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 421 g

This edited collection introduces readers to current contemporary issues within the field of fashion marketing and consumption, exploring the main challenges and              opportunities within the sector.

The fashion industry is typically characterised by continuous change, with issues ranging from the need for ethical and conscious decision-making around fashion supply        chains and design, to how brands can adapt to the digital revolution.

Featuring the best research presented at the Fashion Marketing Consumption and Discourse Colloquium, this book features contributors from around the globe and is          split into four sections covering retail, digital, luxury, and sustainability. With topics such as the democratization of fashion, omni-channel retailing, eco fashion, and                product design, the collection offers insights and recommendations on this fast-moving industry.  

Zielgruppe

Research

Autoren/Hrsg.

Armstrong, Kate

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie

Inhaltsverzeichnis

Part 1: Digital.- Chapter 1: The Rise of Avatar Influencers in Fashion Retail.- Chapter 2: A New era of Fashion Consumption: How Digital Marketing is impacting the 
Fashion Consumption Landscape.- Chapter 3: How Gucci Mixed Humour and High Culture and Put the Cool in Luxury Digital Marketing.- Part 2: Sustainability.- Chapter 4: Examining the Motivation Construct and its Influence on the ‘Conscious Consumption’ of Second-hand Luxury Fashion.- Chapter 5: Omnichannelling as the Key to Establishing Circularity in Fashion Retail.- Chapter 6: Translating ‘Sustainability’: Exploring the Impact of Language in the Fashion Context.- Part 3: Retail.- Chapter 7: Fashion ReTale: The Re-Telling of Retail Luxury Fashion.- Chapter 8: Sustainability in Fashion Retail: The Design of Fashion Retail Stores.- Chapter 9: Omni-Channel Fashion Retailing: New Horizons.- Part 4: Luxury.- Chapter 10: Luxury Zeitgeist: An investigation into the acceleration of the Luxury Fashion Re-commerce and Resale Market.- Chapter 11: The Transformative Power of Art via a Luxury Fashion Lens.

Über Autor(innen)

Dr. Kate Armstrong  is Head of College, London College of Contemporary Arts accredited by Gold TEF award winning University for the Creative Arts. Her commercial and academic research interests and outputs fall under the umbrella of Consumer Behaviour and the Creative Industries, with a more recent focus on fashion. Kate is an advocate for equality and all communities and a proud founding member of the Forbes Women Forum for female leaders to exchange insights, ideas and knowledge.

Kate is Founder and Chair of the Fashion Marketing Consumption research network (FMCd) and SIG, aligned with the Academy of Marketing with over 300 members and rising (www.fashionmarketingandconsumption.com). In addition, she is Founder and Chair of the N.I.C.E Group (Network in Creative Education).