Arora / Bacouël-Jentjens Advertising Confluence

Transitioning Marketing Communications into Social Movements
2015
ISBN: 978-1-137-49226-5
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 122 Seiten

Reihe: International Marketing and Management Research

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.

Anne-Sophie Bacouel, International School of Saint-Germain-en-Laye, France Amit Arora, Savannah State University, USA. Anshu S. Arora, Savannah State University, USA. April C. Harris, Senior Healthcare Consultant, UCSD and Lucille Packard Children's Hospital, USA. Eric Billinger, US Air Force Georgia Air National Guard, USA. Grace Curry, Savannah State University, USA. Jamin Gordon, GEICO, USA. John Hudson, Microsoft Corporation, USA. Jun Wu, Savannah State University, USA. Leila Loussaief, ISC Paris Business School, France. Manon Rebufet, ISC Paris Business School, France. Reginald Leseane, Savannah State University, USA. Sabine Bacouel-Jentjens, ISC Paris Business School, France. Shalonda Bradford, Savannah State University, USA. Ulysses J. Brown, III, Savannah State University, USA. William Chasteen, DGCpartners LLC, USA.

Autoren/Hrsg.

Arora, A.

Bacouël-Jentjens, S.